President Obama and Chancellor Merkel commit to TTIP

“We need to make sure that Europe and the USA do more business with one another,” said Obama on Sunday evening. In contrast to claims by its critics, TTIP would not reduce standards for workers, consumers or products, he said.

“The agreement will actually raise standards,” promised the American President. Obama and his Secretary of Commerce, Penny Pritzker, made the case for pushing forward with the negotiations quickly and vigorously. German Chancellor Angela Merkel also emphasized that the German government hopes to officially complete a well-negotiated agreement this year, and promised to advocate it in Europe. “We need to use this window, as we will not get another opportunity like this any time soon,” she warned.

The first American president ever to appear at Hannover Messe, Obama also emphasized how hard America is working to expand its domestic manufacturing industry again. German companies and investors play a key role in this, currently securing more than 600,000 jobs in the USA, he said. “That is why Hannover Messe is much more than just an industrial trade fair for us,” added Secretary Pritzker. The change borne by digital production brings “enormous opportunities for Europe and the USA to generate growth,” she stressed. German mechanical engineering companies and German industry therefore opened this year’s Hannover Messe in confident mood, but also with respect for the guest country, the USA. Industrie 4.0 and digital production will shape the world’s largest industrial exhibition, but the impact of this change will go much further than that. Industrie 4.0 unlocks a large number of new opportunities for companies and consumers, “and Germany is not only a country that is talking about Industrie 4.0 – Germany is where it is happening,” said Siemens CEO Joe Käser at the start of the trade fair.

The importance of Industrie 4.0 could also be seen in the winner of this year’s Hermes Award, which was handed over at the opening gala to the family-run VDMA member Harting. Harting won the prize for the Mica computing system – an innovative Industrie 4.0 component that enables direct data processing on the machine and is thus a core element of a digital factory.

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